I design CRM and ERP solutions end to end: from discovery and architecture to data migration, integrations, user training and support after go-live. Most of my work centres on HubSpot, connected to the systems finance and operations already rely on, such as NetSuite, QuickBooks, Salesforce and Shopify.
What I do
- HubSpot solution architecture: custom objects, data models, pipelines, lifecycle stages and advanced custom-code workflows.
- CRM and ERP implementations across HubSpot, Salesforce, NetSuite, Zoho, Pipedrive, QuickBooks and Shopify.
- Data migration and third-party integrations using APIs, Boomi, Celigo, Zapier and other iPaaS platforms.
- Customer and onboarding portals built on HubSpot.
- Reporting and custom dashboards that give sales, marketing and leadership one view of the pipeline.
- Ad and lead-source integrations (Google Ads, Google Analytics, Yelp, Networx, AWIN, Calendly) with offline conversion tracking.
- Delivery from scoping and planning through QA, go-live and post-launch client success.
Expertise
| CRM | HubSpot, Salesforce, Zoho CRM, Pipedrive |
|---|---|
| ERP | NetSuite, QuickBooks, Odoo, Zoho Books |
| Integration & automation | Celigo, Boomi, Zapier, Make, n8n, REST APIs |
| Analytics & reporting | Google Analytics 4, HubSpot Reports, Salesforce Dashboards |
| Tools | JIRA, Asana, Apollo, SendGrid, Mailchimp, Office 365 |
| Hosting | AWS, DigitalOcean, Hostinger, cPanel |
| Web (supporting) | WordPress, HTML5, CSS, SQL, API testing |
Selected work
CRM transformation: Method CRM to HubSpot
Replacing a legacy CRM with HubSpot Sales Hub, including a Shopify ↔ HubSpot integration (ongoing).
- Cross-functional discovery with Sales, Operations and Customer teams to define future-state processes.
- Scalable CRM architecture: pipelines, custom objects, properties and automation workflows.
- Data migration strategy: field mapping, transformation logic, cleansing, validation and multi-stage testing.
- Shopify ↔ HubSpot integration for customer and order sync, lifecycle automation and segmentation.
- UAT, training, go-live planning and post-go-live optimisation.
HubSpot ↔ NetSuite enterprise data sync
A high-volume, bi-directional integration handling around one million records a month.
- Syncs contacts, companies and deals, plus products, orders and invoices.
- Data mapping, transformation logic and sync rules agreed across CRM and ERP.
- Error handling, logging and retry mechanisms for consistent, reliable data.
- Batch processing and sync scheduling tuned for large volumes; set up to create five lakh (500,000) invoices with their sales orders within four days.
HubSpot ↔ NetSuite integrations for multiple clients
Delivered with APIs and iPaaS platforms (Celigo, Boomi, Zapier).
- Customer and contact sync, deal-to-order lifecycle mapping, product and pricing sync.
- Validation layers and deduplication logic to keep both systems clean.
- SIT/UAT support, production deployment and post-go-live monitoring.
HubSpot implementation & automation
70+ implementation and automation projects across SaaS, eCommerce and services.
- Custom objects and properties, advanced workflows, sales pipelines, lifecycle stages and dashboards.
- Custom onboarding portals and customer-journey workflows inside HubSpot.
- API-based integrations with Google Ads, Calendly and lead platforms.
Salesforce to HubSpot migration
CRM migration and optimisation.
- Data mapping, transformation, validation and testing cycles.
- Workflows and processes recreated in HubSpot, with a CRM structure aligned to how the business works.
HubSpot
Salesforce
Pipedrive
QuickBooks
Celigo
Boomi
Zapier